Rising food prices may have more of an impact on food purchases this year, but consumers are still making healthy choices and trying new things, according to the latest Food and Health Survey from the International Food Information Council (IFIC).
The results of IFIC’s online survey of more than 1,000 Americans between the ages of 18 and 80 reveal what drives food and beverage purchases, how consumers define healthy food, how they feel about food safety, and more.
Food prices increase their impact on shopping behaviors
Taste still ranks highest among food and beverage purchase drivers, with 87% of consumers putting it in the top spot this year (up from 80%). But price is a close second, moving up from 68% to 76%. Up from 83% in 2022, 91% of Americans in this year’s survey noticed an increase in overall food and beverage